Our Story
Head-quartered in Miami, Florida and founded by Medical Aesthetician and Holistic Skin Wellness Expert, Vanesa Sifuentes.
Joule Beauty Co's inception was in direct response to the mental health and wellness crisis during the COVID 19 worldwide pandemic.
It is crucial that we begin prioritizing mental health and wellness collectively as a common goal.

Our mission is to enrich the lives of others with natural self-care and wellness products that promote self-love, inner-pace and tranquility. We are here to combat the glorification of "burn-out culture" by providing tools and resources to aid people in their unique and personal health and wellness journeys. Currently, we also offer support, self-care tips and promote mental health awareness on our social media channels.
All our products are vegan, cruelty free, and never contain any synthetic dyes, fragrances or harmful preservatives. The materials we use to package our products are eco-friendly and earth conscious. We currently have a collection of bath products, crystal eye masks and energy cleansing incense bundles. It is our goal and intention to continue expanding our line and make it readily accessible in big box retailers as well as on e-commerce websites.
Joule Beauty Co is also woman, latin-x owned and operated. We passionately believe in community service and actively volunteer in by performing local beach clean ups as well as participate in various other charitable efforts. Our hope is to have a lasting positive impact on our world and community.